SIMPLEAF Brands · UNFI PO Intelligence

93 Purchase Orders · January – May 2026 · Confidential — Investor Distribution
Total PO Value Ordered
$284,005
93 POs · 11 DCs · Jan–May 2026
Successfully Fulfilled
$272,224
5,594 cases shipped · 95.8%
Missed Revenue
$11,781
243 cases short · 8 POs affected
Chargeback Cost
$3,645
243 missed cases × $15/case
Total At-Risk Revenue
$15,426
Missed product + chargeback fees
SUPERVALU CARLISLE — largest shortfall
-$5,381
Lancaster TX — lowest fill rate (89%)
-$2,376
$3,645 in chargeback penalties ($15/case)
243 cases
Fill rate declining: Jan 100% → May 92%
↓ Trend

Monthly Fill Rate Trend (Jan–May 2026)

Target: 98%+ — currently running below threshold since February

Monthly Ordered vs. Fulfilled vs. Missed ($)

Stacked view — missed portion growing each month

Missed Revenue by DC — Product Value ($)

Carlisle accounts for 45.7% of all missed product revenue

DC Fill Rate Comparison (%)

Lancaster TX at 89% is the lowest-performing DC

Purchase Orders with Fulfillment Shortfalls

8 POs where cases ordered exceeded cases available — sorted by dollar impact
DCPO NumberScheduledOrderedFulfilledMissed CasesMissed ValueCB Cost ($15)Fill %
TOTAL 504261 243 $11,781 $3,645

Full Distribution Center Summary (Jan–May 2026)

All 11 active DCs — ordered value, fulfillment, missed revenue, and chargeback cost
Distribution CenterPOsOrdered ($)Fulfilled ($)Missed ($)CB Cost ($)Total At-RiskFill Rate
Executive Summary
Revenue Waterfall
DC Analysis
Monthly Trend
Root Cause
Mitigation Plan
Key Finding: SIMPLEAF's UNFI fill rate declined from 100% in January to 92% in May 2026, driven by capacity constraints at Carlisle, Lancaster TX, and Sturtevant. Combined at-risk revenue (missed product + chargeback fees) is $15,426 — 5.4% of total ordered value. The chargeback rate is $15 per missed case per UNFI's policy.
Total Orders
93
11 DCs · Jan–May 2026
Cases Fulfilled
5,594
of 5,837 ordered (95.8%)
Cases Missed
243
8 POs · 6 DCs
Missed Revenue
$11,781
Unshipped product value
Chargeback Cost
$3,645
243 × $15/case
Total At-Risk
$15,426
5.4% of ordered value

Case Fulfillment Breakdown (YTD)

5,837 total cases ordered Jan–May 2026

At-Risk Revenue Composition ($)

$15,426 total — missed product vs. chargeback fees

Shortfall DCs at a Glance

6 of 11 DCs had fulfillment shortfalls — combined missed + CB shown
DCCases MissedMissed RevenueCB CostCombined At-RiskFill Rate

Revenue Waterfall: $284,005 Ordered → Net Exposure

How ordered PO value flows through to at-risk revenue
$284,005
Total Ordered
$272,224
Fulfilled (95.8%)
$11,781
Unfulfilled POs
+
$3,645
Chargeback Fees
=
$15,426
Total At-Risk

Monthly Missed Revenue + Chargeback ($)

Both components shown — worsening trend through May

Cumulative Fulfilled vs. At-Risk (Running Total)

Gap between lines is growing — at-risk accelerating
SUPERVALU CARLISLE accounts for $7,046 of $15,426 total at-risk (45.7%) — $5,381 missed product + $1,665 in chargeback fees. Its 95% fill rate, while above average, drives outsized impact due to volume concentration (35.5% of all orders).

Total At-Risk by DC (Missed + CB) ($)

Carlisle + Lancaster = 61% of all at-risk revenue

DC Fill Rate (%)

Lancaster TX lowest at 89% — two zero-fill POs

Full DC Breakdown

All 11 DCs — ordered, fulfilled, missed, chargeback, and combined at-risk
Distribution CenterPOsOrdered ($)Fulfilled ($)Missed ($)CB Cost ($)At-Risk TotalFill %

Problem PO Detail

8 POs with shortfalls — missed cases, product value lost, and chargeback fee
DCPO NumberScheduledOrderedFulfilledMissed CasesMissed ValueCB ($15/case)Fill %
Deteriorating Trend: Fill rate dropped from 100% (January) to 92.1% (May) — an 8-point decline over 5 months. At-risk revenue went from $0 in January to $7,745/month in May ($5,915 missed + $1,830 CB). If this trajectory continues, Q3 at-risk could exceed $20K/month.

Fill Rate by Month vs. 98% Target

Red points = below 98% threshold

Monthly At-Risk: Missed Revenue + Chargeback ($)

Stacked — May is worst month to date

Month-by-Month Detail

MonthPOsOrdered ($)Fulfilled ($)Missed ($)CB Cost ($)At-Risk TotalFill Ratevs. Prior Mo.
🏭
Production / Inventory Capacity
Multiple POs show far fewer cases available than ordered — stock committed before product was ready. Carlisle PO 091178772 received only 11 of 77 ordered cases (86% miss). Lancaster TX had 2 POs at zero-fill — product likely not staged at pickup time.
Impact: ~$7,046 (Carlisle + Lancaster combined at-risk)
🚛
Logistics / Pickup Reliability
UNFI charges $15 per missed case as a chargeback penalty when orders aren't fulfilled at pickup. 243 cases missed triggered $3,645 in fees. This is separate from the lost product revenue — it's a direct logistics penalty.
Impact: $3,645 in chargeback fees (243 × $15)
📈
Demand Forecast / Order Placement
Lancaster TX (PO 074298028) and Iowa City patterns suggest orders were placed ahead of confirmed inventory. Zero cases available at pickup indicates a forecasting disconnect — orders were submitted before production confirmed availability.
Impact: $2,095 combined missed + CB at LAN
🌐
DC Concentration Risk
Carlisle alone represents 35.5% of total order value ($100,751 of $284,005). Any shortfall there has disproportionate impact. Each 1% fill rate decline at Carlisle costs ~$1,008 in missed product value plus $150 in CB fees.
Risk: $1,158 impact per 1% fill rate drop at Carlisle

At-Risk Attribution by Root Cause (Estimated)

$15,426 total — capacity constraints are the primary driver

DC Order Concentration

Carlisle = 35.5% — single-node risk
Recovery Opportunity: Improving fill rate to 98%+ and eliminating chargeback events could recover approximately $12,000–$15,000 annually. The highest-ROI action is aligning Carlisle order quantities to confirmed available inventory before PO submission.
Target Fill Rate
98%+
Industry benchmark for CPG
CB Elimination Opportunity
$3,645
If zero cases missed going forward
Annual Miss Prevention
~$10K
At 98% vs. current 95.8%
Total Annual Recovery
~$15K
Product + chargeback combined

Prioritized Action Plan

#ActionTargetExpected ImpactTimeline
1Align Carlisle PO quantities to confirmed available inventory before submissionCARLRecover ~$5,381/cycleNext PO cycle
2Cap Lancaster TX order qty to production-confirmed cases onlyLANEliminate zero-fill POsImmediate
3Implement 2-week safety stock buffer before placing orders at top 3 DCsCARL, MOR, ATLPrevent zero-fill events30–60 days
4Build inventory confirmation step into PO workflow (verify stock before submitting)All DCsEliminate $3,645/period CB fees60 days
5Weekly fill-rate monitoring using this dashboard for early warningAll DCsReal-time visibilityImmediate

Current vs. Target Fill Rate by DC

Gap to 98% — Lancaster TX needs the most improvement

Projected At-Risk: Current Trajectory vs. Actions Taken ($)

Per-month estimate under three scenarios